As with all things, you get what you pay for. We never strive to offer rock-bottom prices as below a certain pricepoint the quality starts degrading rapidly. Unlike many places staffed with low-wage unprofessional employees or certified college graduates with no real-life industry experience, our team includes specialists in their field. For example, we have a video- and photo-editing enthusiast, a professional gamer and a sound-recording specialist on staff in order to be able to be the best at creating custom systems which are perfect for you. But in the end, we want you as a customer, so do send us a link to the competitor's configuration and we will see what can be done, as our special relationships with suppliers enable us to get certain hardware at heavily discounted prices.